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contextblog: The eye-catching swimming pool in Mumbai, India has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

contextblog:

The eye-catching swimming pool in Mumbai, India has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

(via andreagoldston)

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